Rachel Zant
- Annual Giving Programs
- Copywriting
- Email Marketing
- Fundraising Content Strategy
As a direct response expert, with almost 25 years experience, my passion is writing engaging and emotionally inspiring copy to help donors see how their loving gifts help make our world a better place to live. I’ve written thousands of direct mail letters, newsletters, emails and landing pages for nonprofits around the world, and conducted hundreds of interviews with donors, beneficiaries, volunteers and staff.
Services:
– direct response fundraising copywriting + strategy (mail + digital)
– newsletter, gratitude report and case for support writing
– interviews with donors, beneficiaries, volunteers, staff
– coaching on direct response appeals or donor stewardship pieces
Nonprofits I’ve worked with:
– Hospital Foundations, Hospices + Children’s Health organizations
– Food Banks + social service organizations
– Animal welfare charities
– International Development organizations
Clients I work best with:
– have an existing direct response program + direct responsive donor list
– are looking for donor-focused, emotionally engaging copy
– have only one or two people involved in the approval process
– direct response agencies that work with nonprofit organizations
“I’ve worked with Rachel Zant for almost a decade now, and I can tell you that she is one of the most talented writers I’ve ever worked with. She’s a brilliant copywriter who is highly strategic and understands the nuances of fundraising, as very few writers do. Her extensive background in direct marketing makes her a perfect fit for any fundraising project in just about any channel, traditional print/mail or digital.”