Madeleine Nance
- Brand Positioning & Messaging
- Communications Strategy
- Copywriting
- Fundraising Content Strategy
I’m Madeleine Nance, founder of Kind Word, a persuasion messaging consultancy for nonprofits and cause-led businesses.
Over the past 16 years I’ve written fundraising copy for 112 organizations around the world. That experience led me to create a specific methodology that helps people who represent a cause to persuade with empathy. I call it Kind Persuasion™.
Services:
- Organizational positioning & messaging
- Keynotes and conference speaking
- Workshops to train teams in Kind Persuasion
- 1:1 Kind Persuasion Session for cause leaders
Nonprofits I’ve worked with:
- The Salvation Army
- Caritas
- Royal Society for the Prevention of Cruelty to Animals (RSPCA)
- The George Institute for Global Health
Clients I work best with:
- Nonprofit executives and cause-led business owners who need help articulating their work in a way that gains lifelong supporters
- Teams needing a shared language to build support for their cause
- Conference and event organizers who want a fresh, ethical take on persuasion for their audience
Free Featured Resource: 12-Second Fundraising Pitch
Madeleine brought such energy and expertise to DMAW’s Creative Day… she has a true gift for breaking messaging down into clear, actionable takeaways. Her session left the audience feeling inspired and equipped with ideas they could use right away. Her approach to persuasion balances impact with kindness and is grounded in strong ethical standards, making it especially powerful and relevant for today’s fundraisers.