Leigh Sandison
- Communications Strategy
- Digital Strategy
- Fundraising Content Strategy
I help nonprofits truly understand their external audiences—supporters, donors, advocates, volunteers, members, and customers—so their strategies are grounded in reality, not assumptions. By uncovering insights into how people interact with organizations, I help teams design better experiences, strengthen relationships, and make more informed decisions.
I lead research, journey mapping, and experience design projects for nonprofits and social impact organizations of all kinds. My goal is to help organizations create more meaningful moments at every stage of the supporter journey, resulting in greater trust, stronger affinity, and increased lifetime value.
Services:
- Supporter research and insights
- Supporter and donor journey mapping
- Supporter experience design
Nonprofits I’ve worked with:
- Environmental and conservation organizations
- Organizations serving equity-deserving communities
- Membership-based nonprofits and associations
- Social impact organizations focused on supporter engagement
Clients I work best with:
- Medium-sized nonprofits looking to deepen supporter relationships
- Organizations seeking audience insights to inform strategy and decision-making
- Teams looking to improve supporter, donor, volunteer, or member experiences
- Leaders who want to move beyond assumptions and make evidence-based decisions
- Teams looking to collaborate across fundraising, comms and programs
to design better supporter experiences
“Real Path brings both strategic thinking and practical leadership. As a strategic partner to the Nature Trust of BC, Real Path helped us navigate supporter research and complex decision-making.
Real Path skillfully turns insight into action – helping us better understand our supporters, and strengthen our brand and experience.
Real Path asks the right questions, listens deeply, brings forward practical ideas, and isn’t afraid to tell you what you need to hear. The result is an organization that is more informed, aligned and better positioned for the future.”