Rachel Zant

A direct response expert, Rachel has been helping nonprofits raise more money for their important causes for almost 25 years. Her passion is writing engaging and emotionally inspiring copy that helps donors see clearly how their loving gifts help make our world a better place to live.
Rachel has written thousands of direct mail letters, newsletters, emails and landing pages for nonprofits around the world, and conducted hundreds of interviews with donors, beneficiaries, volunteers and staff.
Rachel is a highly sensitive person: a big feeler and dreamer who doesn’t always fit in with the status quo. Small talk in a crowded room filled with people wearing suits? No thanks! Sign her up for meaningful conversations about feelings and how humans are desperate for more authentic connections.
Over the years Rachel has worked at several respected fundraising consulting firms, and has also been a key part of the BC SPCA’s dynamic and highly integrated direct response fundraising team. She now focuses on creating compelling copy and telling great stories through her business, Pen with a Purpose.