Pati Pazos

Pati is a people-connector and growth marketer who thrives working in entrepreneurial environments where she can implement creative solutions to business challenges while testing, learning and iterating quickly. A marketing and communications leader with more than 16 years of experience designing strategies that connect deeply with audiences, drive engagement, and deliver measurable results. Throughout her career, she’s built a reputation for putting people—customers, communities, and teams—at the centre of everything she does.
Most recently serving as Director of Marketing and Communications at Canada Learning Code, she led the national brand and growth strategy for a mission-driven organization helping thousands of Canadians access career-changing upskilling and professional development support. Her approach blends customer insights, bold storytelling, and purpose-driven messaging to drive engagement and impact.
She’s especially passionate about building high-performing, values-aligned teams. Pati has led through complex tool and organizational transformations, coached emerging leaders, and created environments where people feel seen, supported, and equipped to take smart risks. She believes in listening closely, communicating clearly, and leading with integrity.
With deep experience spanning brand, digital, content, lifecycle, and product marketing, she’s worked across sectors—from nonprofit and public sector to higher education and tech—always staying focused on how marketing can drive meaningful connection and lasting change as a trusted, strategic partner.